Local hero to global changemaker

HSA Group was established as a family business in Yemen in 1938 and is today one of the largest multinational businesses based in the Middle East.

Our Heritage

For over 85 years, we have been faithfully serving and supporting our customers wherever we operate. Our focus on quality, reliability, innovation and manufacturing excellence has ensured that we are trusted by our partners and those we serve.

Our History

1938 - HSA Group was born

Our story began in 1938 when four brothers from the Saeed Anam family founded a single retail shop in Taiz. We continue to draw strength from those connections, making their legacy, our future.

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Our values & principles

Our values are deeply rooted in our heritage and they steer the ways in which we serve our customers, work with our partners and look after our employees. Above all else, we prize compassion, care for others and a community spirit.

Find out about our values and principles

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Restlessly raising the standard

We pride ourselves on staying true to our heritage while constantly improving how we work and deliver in every region we operate in.

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Bringing better to the world

Our focus on quality, reliability, innovation and manufacturing excellence has ensured that we are trusted by those we serve and take advantage of new opportunities.

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The core of our business

Our broad expertise and long history of doing business in our regions has provided us with a deep understanding of the daily lives of our customers and consumers.

It is this insight and our long-standing relationships with strategic partners that has resulted in HSA Group's market-leading offering in Manufacturing, Services, Trading , FMCG and Industrials sectors.

Our Brands

Our vision

Our broad expertise and long history of doing business in our regions has provided us with a deep understanding of the daily lives of our customers and consumers.

Our Regions

Our purpose

Our purpose is to courageously bring happiness to the lives of those we touch.

Our mission is to deliver the highest quality products and services, for the benefit of the millions of Yemenis who rely on us. Guided by our entrepreneurial spirit, we strive to push the boundaries of possibility, challenging ourselves to deliver a meaningful contribution to the communities we serve.

Our Purpose

Our leadership

HSA Group's leadership team is driven by executives with extensive international experience. Our leaders oversee and guide all aspects of HSA's business activities and philanthropic initiatives.

Together, they drive HSA Group's commitment to excellence, promote the values of our founders and ensure that HSA continues to lead in the future as it has in the past.

Meet Our Team

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