Putting people at heart

In the 1970s, we built foundations in manufacturing. Soon, we combined these capabilities with consumer understanding to create our own brands.

Evolving in harmony

HSA Group has become a pioneer and significant trading power across the Middle East and Africa region, expanding into South East Asia and Europe. This laid the foundations for the development of HSA Group, which is now one of the largest companies in the Middle East. We pride ourselves on the excellence of our manufacturing operations and reliability of our distribution network. This means that we can continue to deliver our quality products and services loved by many. Our brands such as Abu Walad Sandwich Biscuits, Crystal Oils, Luna, Teashop, and Avena, are loved and trusted by people across many generations.

Nothing less than the best

Over the years, we have become leaders across many industries thanks to our deep understanding of the way of life and daily needs of our customers around the world, in times of both prosperity and crisis. We deliver our much-needed products and services to millions every day, ranging from household products to healthcare essentials.

A selection of our products

We deliver our much-needed products and services to millions every day, ranging from household products to healthcare essentials. Here's a selection.

Vegetable & edible oils, ghee and derivatives

We create kitchen staples that people rely on, every day. Our high-quality oils are just part of our offer, and you can find them on shelves, at home and in store.

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Flour, dairy and sugar products

We provide many of the essential ingredients that form part of the cooking process. From diverse flours to dairy products, we're renowned for these everyday necessities.

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Canned foods, pasta, potato crisps & snacks

We also create foods that are ready-to-go, capturing freshness and flavour in our cans and packs.Whether it's nutritious vegetables or tasty treats, we make it special.

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Mineral water & fruit juices

When you're looking for refreshment, we bring it by the bottleful. Crisp waters and vitamin-packed juices are some of our signatures - and firm customer favourites.

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Pushing for perfection

Our focus on excellence and social purpose has rightly positioned HSA Group as a partner of choice to international household names such as Unilever, Mondelez, Ford, Pfizer, Novartis, and other leading companies. In our core categories, such as biscuits, dairy, ghee and soap, we are recognised for our deep understanding of the markets we serve, the scale and reliability of our distribution network and the quality of our manufacturing operations. This allows us to continue innovating, leading and continuously improving to deliver world-class and trusted products and services.

Evolving in harmony

Luna

Al Batal

Milgro

Avena

Madina

Memories

Green Farms

SABA

Silk

Fresh Day

MediTwist

Crystal

Hala

Girl

Alsaeed Sugar

Al Hana

National Cement

Botan

Abu Bent

Al Fanar

Al Maha

Super Saba

Pika

Oleo

Al Aseel

Roxi

Al Nugom

LYN

ZENTA

Ringo

Teashop

LEGA

Naseem

Legador

Sheeba

TELAL

Pamin

Al Bakary

HALA

Zenta

Rotana

Tilda

Qaliya

Nu5

Kareem

Bingo

AL SANABEL

NuReen

OMACO

Meera

FILIPPO BERIO

Juliet

Crystal

Almomtaz

Sindbad

Abu Sumbulatien

Al Maeda

Abu Walad

Yamaly

El Hanim

And there's more to come

Today, we export our brands to over 87 countries around the world. But we're not stopping there. We aim to reach further, growing local production capacity to meet growing, global demand.

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